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外贸干货 | 展会中与客户的超实用沟通话术,包含自我介绍、产品介绍与报价等

外贸干货 | 展会中与客户的超实用沟通话术,包含自我介绍、产品介绍与报价等 济南外贸人
2025-05-27
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导读:今天给大家分享,在展会中与客户的沟通话术,对于小白来说,不追求一句话就能惊艳客户,只需要将自己、公司和产品都介

展会客户沟通实用话术指南

掌握关键表达,提升客户转化率

在展会上与客户沟通时,重点在于清晰地介绍自己、公司和产品。以下是几个实用的英语对话模板,帮助新手快速上手。

01 展会中打招呼

  • Good morning Sir/Madam(早上好,先生/女士)
  • Nice to meet you / Pleased to meet you(见到你很高兴)
  • Morning, Sir/Madam. May I show you around?(早上好,先生/女士,我带您参观一下我们展位吧?)

02 自我介绍

  • My name is (名字) and I’m the (职位) of (公司名称)。(我是谁,担任某公司的什么职位。)
  • I would like to introduce (同事的名字), the (职位) of our company。(我想向您介绍我们公司的某某同事。)

通过简短寒暄后,迅速进入正题,引导客户兴趣,为后续交流奠定基础。

03 留下联系方式

  • May I have your business card?(能要一张您的名片吗?)
  • Sorry, I just ran out of my cards. Could you write down the information here?(抱歉,我的名片刚用完了,您可以把相关信息写一下吗?)
  • Doesn’t matter. I can take a photo of it.(没关系,我可以拍照留档。)

观察客户的反应并决定是否进一步深入介绍,或在之后跟进。

04 产品介绍

  • We have been in this industry for five years. Here are our catalog and company brief. We’ve collaborated with well-known clients such as ABC from the U.S. and DEF from Germany.
  • This new product is popular in (地区/国家). I believe it also has great potential in your market.
  • This item is currently in high demand, and we’ve received many inquiries globally.
Tips:突出产品的独特卖点以吸引客户注意。

05 询问需求量

  • Thank you for your interest. Would you mind sharing your estimated order quantity so that we can prepare an accurate quotation?
  • The minimum order quantity for this model is 500 pieces. Is that acceptable for you?
  • What’s your average order size? Perhaps I can base the quotation on that.

06 产品报价

  • Here is our price list for reference.
  • This is our FOB pricing, but all listed prices are subject to final confirmation.
Tips:灵活处理客户需求,避免生硬回答问题,保持沟通空间。

07 引导客户下单

  • If you confirm your order during the exhibition, we can offer additional discounts.
  • We provide samples. Once you’ve tried it out, I'm confident you'll find this a great product.

08 结尾

  • Here's a small gift for you – it bears our company logo and makes a nice reminder of us.
  • Thank you for your inquiry and for talking with me today. Hope to see you again.
文章来源:【济南外贸人】公众号,原文《外贸干货 | 展会中与客户的超实用沟通话术,包含自我介绍、产品介绍与报价等》,大数AI优化
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