亲爱的外贸伙伴们：
新春快乐！
爆竹声渐远，奋斗正当时。
新春新篇，外贸启航
春节的鞭炮声还在耳畔回响，喜庆的氛围仍未完全消散，我们却已迎来了新的征程。对于我们外贸人而言，春节假期的结束，意味着新一年外贸工作的正式启航。
过去的春节，是团圆的时刻，我们与家人围坐，分享着过去一年的酸甜苦辣，享受着亲情的温暖。走亲访友间，欢声笑语回荡在大街小巷，传递着新春的祝福与喜悦。那些美味的年夜饭、精美的红包，还有热闹的春晚，都成为了我们假期中最美好的回忆。
但此刻，我们抖擞精神，告别假期的慵懒，以全新的姿态回归到外贸事业中。新的一年，国际市场充满了无限的可能与挑战，每一个订单都像是一场新的战役，每一次与客户的沟通都是建立信任的桥梁。在这万象更新的时刻，我们满怀期待，期待在新的一年里，能够拓展更多的海外市场，结识更多的合作伙伴，让我们的外贸业务蒸蒸日上。
节后复工首日，这些事得赶紧做！
节后复工首日，千头万绪，每一项任务都关乎着新一年外贸业务的顺利开展。下面这些关键事项，大家一定要抓紧落实。
1.安排假期中的订单：经过长时间的假期，部分客户在假期中下了订单的一定要第一时间逐一安排生产，避免假期本就搁置了几天，由于个人疏忽生产无法及时安排而出现交期问题。
2.年前为交货订单进度跟进：年前订单如果还未交货，一定要在接货回来跟进相关部门的进度，避免对应同事在其他紧急订单的催促下，节后疏漏了自己手里原先的订单。
3.更新开工信息：精心准备一份春节后首次群发的邮件或消息 ，向客户致以真挚的新年问候，并提供公司的最新动态。同时，在社交媒体上更新相关信息，展示充满活力的企业文化和春节期间的精彩活动，增加互动和曝光率，让客户感受到我们的热情与专业。比如在邮件中这样表达：“Dear customers, the Spring Festival has passed, and we are excited to announce that our company officially resumed business on [5th-Feb-2025]. We sincerely thank you for your trust and support in the past year.”
社交媒体Facebook，Linkedin，Twitter（X），wechat上可以配上公司团队春节聚会的欢乐照片，再加上一段温馨的文字：“Back to work with full energy after the Spring Festival! Looking forward to a great year of cooperation with you all.”
4.检查回复邮件：
1）及时检查和回复假期期间积累的客户邮件，这些邮件可能包含新订单查询、产品问题咨询或者合作事项等。特别记得把假期承诺过客户第一时间跟同事确认的细节反馈给客户。比如：客户在假期问你一个关于技术的问题，你当时不知道怎么回，告诉客户说，Let me check when I get back into office ,不要以为客户目前没问我们，这个事情就过去了，记得主动询问相关技术人员，反击给客户。
2）对邮件进行分类处理，优先回复紧急重要的邮件，确保客户的问题得到及时解决。比如对于客户的订单确认邮件，回复时可以说：“Dear [Customer's Name], we have received your order confirmation. We are now processing it and will keep you updated on the progress.”
3）对于假期没能及时回复的客户，记得诚挚表达歉意，并及时处理回应客户的诉求。“Dear [Customer's Name], Sorry for my late reply.Since we just back from CNY holiday today,I just noticed your information,Please accept my sincere apology . We are now processing it and will keep you updated on the progress.”(记得加上当时客户邮件里的需求的对应回复）
5.更新客户信息：全面更新客户联系信息以及订单状态信息，这包括订单的生产进度、发货日期、物流跟踪情况等。
1）比如客户 A 的订单原本预计在 3 月 5 日发货，在更新信息时发现生产进度提前，可及时告知客户：“Dear Mr./Ms. [Customer's Name], we are glad to inform you that the production of your order is ahead of schedule, and it will be shipped on [new date].”
2）比如某客户的货物放假前没赶上最后一水船。你可以这样通知：
“Dear Mr./Ms. [Customer's Name], we are glad to inform you that we have backed to work ,all of your goods have been on schedule ,we will discuss with forwarder and catch the latest boat. I will update the newest information to you.”
3)比如某客户的货物正在海上漂着，你可以说：“Dear xx, we have just back to office today, and I check the delivery for your last order:www.xxxxxx.... seams all is going good, hope you could receive soon.”(如果正在清关，可以说under custom clearance，如果还在运输，可以说still on the way.)
6.主动联系客户：主动出击，联系客户了解新需求，确认订单细节，解决假期期间可能产生的任何问题或误解。对于节前谈好要打款但款项未到账的客户，可以委婉提醒：“Regarding the project we discussed before the holiday, we hope you can arrange the deposit as soon as possible. With a lot of orders in line, timely payment will ensure we can meet your required delivery time.”
A.唤醒记忆：巧用“春节共情”破冰
错误示范：“我们已复工，请下单。”
? 高情商话术：
“Dear [xx], We have back from Chinese new year holidays I would like to share our Festival happiness here with you！[也可附上节日祝福]，春节期间，我们针对您曾咨询的[产品]优化了[具体功能]，附上测试视频，期待您的反馈~”
?? 技巧点：关联节日情感 + 抛出定制化价值
B.制造新年优惠：用“开年优惠”促成交
复工福利：首单客户享**“免费样品+物流补贴”**（限2月订单）
话术公式：
“we just have a new policy that every customers have the right to try free samples for model XXXSX, and $200 freight coupon (as long as order amount >$5,000！”
D.年度洽谈：用“开年政策”促决策
新年伊始，如果客户能直接确认年度订单，岂不是一件非常美好的事情。
“If you have orders that is confirmed yearly, we shall offer you the cheapest price and as much as we could support. eg.: for all your yearly order confirmed in Feb. We will discuss new price with our raw material suppliers and CEO in bulk for you, we shall take all your color box cost(可以是其他利好的政策和优惠） for yearly orders”
7.安排生产计划：与生产部门紧密协调，重新安排生产进度，确保订单按时完成。尤其是在众多同事手里都有订单等着发货的时候，非常考验外贸业务员的协调沟通能力。根据客户订单的紧急程度和生产能力，合理分配资源，制定详细的生产时间表。
8.安排发货：对于已经完成生产的商品，及时安排发货，与物流部门协调，确保商品顺利送达客户手中。提前与货代沟通，预订合适的舱位，准备好报关所需的文件，保证货物运输的顺畅。
9.追踪支付：确认客户清偿年前的账款或追踪假期前后的付款情况，保证公司的现金流。建立支付追踪表，对每一笔款项的支付情况进行记录和跟进，对于逾期未支付的客户，要及时沟通了解情况。
10.收集市场情报：收集和了解行业内的动态，包括竞争对手的情况、新的市场需求、价格变动等信息。关注行业新闻、参加线上研讨会、分析市场报告，以便及时调整我们的业务策略。
11.商务跟进：继续跟进潜在客户，发出询盘或者报价单，争取实现新的销售。对潜在客户进行分类，针对不同类型的客户制定个性化的跟进方案，提高转化效率。
12.团队协调：与团队成员协调工作进度，确定销售策略和目标计划，为达成年度销售目标打下基础。召开团队会议，分享各自的工作进展和遇到的问题，共同探讨解决方案，凝聚团队力量。
13.报告准备：根据需要撰写假期销售数据和市场状况的报告，为管理层提供参考。报告内容要详实准确，包括销售业绩、客户反馈、市场趋势等方面，为公司的决策提供有力依据。
14.设定个人计划：设定个人短期和长期工作目标，包括销售目标、客户服务提升计划等。将大目标分解为小目标，制定具体的行动计划，定期对目标的完成情况进行评估和调整。分析自己过往的优劣势，安排新一年的学习成长计划。克服自己过去一年不好的工作生活习惯。调整最佳的心态应对新的一年。
新年里，我们也愿意与大家一起成长
以更专业的面貌去面对我们的客户
当然，开工的第一个星期，开工通知是在合适不过了。
给客户的开工通知，这样写就对了！
给客户发送开工通知，可是节后复工的关键一环，它不仅是告知客户我们恢复营业，更是一次展示我们专业与热情，维护客户关系，寻求新合作机会的绝佳契机。下面就来详细说说，开工通知该怎么写。
内容要点
1.诚挚问候：邮件开头，先向客户表达真挚的新年祝福，例如 “Hope this email finds you well and that you had a wonderful start to the new year.” 让客户感受到我们的友好与关怀，瞬间拉近彼此的距离 。
2.告知开工：清晰明确地告知客户公司已经开工，恢复正常运营。可以使用 “We are pleased to inform you that our company has resumed operations after the Chinese New Year holiday.” 这样正式的表达方式，让客户一目了然。
3.订单进度更新：对于已下单客户，提供订单的最新进展情况，如 “Your order is currently in the production stage, and we expect it to be completed by [具体日期]. We will keep you updated on any further developments.” 让客户时刻了解他们所关心的订单状态，增加客户的信任感。对于节前谈好要打款但款项未到账的客户，则可以委婉提醒，如 “Regarding the project we discussed before the holiday, we hope you can arrange the deposit as soon as possible. With a lot of orders in line, timely payment will ensure we can meet your required delivery time.”
4.业务介绍与推广：提及公司的业务优势、新产品或新服务，以及近期的优惠活动等，吸引客户的兴趣。例如 “We have newly developed [product name], which has [list the advantages]. Also, to celebrate the new year, we are offering a special discount of [X]% on all orders placed within the next [X] days.”
5.表达期待合作：结尾处表达对未来合作的期待，如 “We look forward to working with you in the new year and achieving more business success together.” 增强与客户继续合作的意愿。
写作方式
1.语言简洁明了：避免使用过于复杂的句子结构和生僻词汇，确保客户能够轻松理解邮件内容。使用简单直接的语言表达核心信息，让客户在短时间内获取关键要点。
2.格式规范：遵循商务邮件的格式规范，包括正确的称呼、清晰的主题、恰当的段落划分和正式的落款。例如：主题简短准确地概括邮件主旨，如 “Resumption of Operations after Chinese New Year” 或 “New Year, New Business - We' re Open!”；称呼使用 “Dear [客户姓名]” 等正式称呼，如果不确定客户姓名，可以用 “Dear Sir/Madam”；落款包含你的姓名、职位、公司名称、联系方式等，如 “Best regards, [Your Name], [Your Position], [Company Name], Tel: [Your Phone Number], Email: [Your Email Address]” 。
3.内容逻辑清晰：按照问候 - 开工告知 - 订单 / 业务相关 - 期待合作的顺序组织内容，使邮件层次分明，便于客户阅读和理解。
发送方式
1.电子邮件：这是最常用且正式的方式。通过专业的企业邮箱发送，能体现公司的专业性和规范性。邮件内容可以详细阐述各项信息，还可以添加附件，如产品目录、报价单等供客户参考 。
2.即时通讯工具：对于经常使用 WhatsApp、Skype 等即时通讯工具沟通的客户，可以同时在这些平台上发送简短的开工通知，如 “Hi! Just to let you know we' re back to work after the Chinese New Year. Looking forward to chatting with you!” 以便客户能更及时地收到消息。但要注意语言简洁，避免过于冗长的表述。
发送最佳时间
虽然我们做的是外贸，但有部分采购是中国人，所以春节假期结束后的第一个工作日的上午是比较好的发送时间，上午 9 - 11 点发送较为合适。这个时间段客户通常已经开始工作，查看邮件和消息的频率较高，能够及时看到你的通知。同时，如果客户是国外的，避免在客户当地的节假日或休息时间发送，以免被忽略。我们可以根据不同客户所在地区的时差，合理安排发送时间，确保通知能在客户工作时间内送达 。
优质开工通知邮件模板大放送
模板一：简洁商务风
Subject: Business Resumption Notice after Chinese New Year
Dear [Client's Name],
Hope this email finds you well.
The Chinese New Year has passed, and we are excited to announce that our company officially resumed business on [开工日期]. We sincerely thank you for your trust and support in the past year. As we step into the new year, we are committed to providing you with more professional services and high - quality products.
If you have any new requirements or projects in mind, please feel free to let us know. We are looking forward to collaborating with you to achieve greater success in the new year.
Wish you a prosperous and fulfilling new year!
Best regards,
[Your Name]
[Your Company Name]
[Contact Information]
模板二：亲切友好风
Subject: Back to Business - [Your Company Name] Resumes Operation
Dear Valued Customer,
Happy New Year!
We are pleased to inform you that after the wonderful Chinese New Year holiday, our company has resumed normal business operations since [开工日期].
During this new year, we will continue to focus on product innovation and service improvement to meet your diverse needs. If you have any questions regarding our existing orders or are interested in new products, our team is standing by to assist you.
We are looking forward to a more fruitful cooperation with you in the new year.
Best wishes,
[Your Name]
[Your Position]
[Your Company Name]
[Contact Details]
模板三：热情洋溢风
Subject: Resumption of Business after Chinese New Year Celebration
Dear [Client's Name],
How time flies! The Chinese New Year has come and gone, and now we are back to work, full of energy and enthusiasm. Our company officially started operations again on [开工日期].
May this new year bring you abundant business opportunities and great success!
Warm regards,
[Your Name]
[Your Company Name]
[Your Contact Information]
不同阶段客户的跟进策略
已下单客户
1.进度沟通：在开工后的第一时间，向客户详细介绍订单的生产进度安排，包括原材料采购情况、生产流程的开始时间和预计完成时间等。例如，“Dear [Client's Name], we are pleased to inform you that the production of your order has started smoothly. The raw materials have been procured, and we expect the production to be completed by [具体日期].” 并定期通过邮件或即时通讯工具向客户更新进度，如每周发送一次进度报告，让客户随时掌握订单动态。
2.质量保障：强调公司对产品质量的严格把控，分享质量检测环节的标准和流程，如 “Our quality inspection team conducts multiple - stage inspections during the production process. Each product will go through [number] inspections to ensure it meets the highest quality standards.” 如有必要，可提供质量检测报告或相关认证文件，增强客户对产品质量的信心。
3.问题解决：主动询问客户是否有任何疑问或担忧，对于客户提出的问题，及时给予准确、详细的解答。如客户对产品的某个细节有疑问，立即安排专业技术人员与客户沟通，提供清晰的解释和解决方案。
新开发客户
1.建立联系：以春节开工为契机，向新开发客户发送热情的问候和开工通知，介绍公司的基本情况、业务范围和优势产品，如 “Dear [New Client's Name], I hope this email finds you well. We are excited to start the new year and would like to introduce our company to you. We specialize in [product category] and have been providing high - quality products and services to customers around the world for [number of years].” 随信附上公司的产品目录、成功案例等资料，让客户对公司有更全面的了解。
2.了解需求：通过电话、邮件或在线会议等方式，与客户深入沟通，了解他们的具体需求和痛点，如 “During our conversation, I'd like to know more about your business requirements. Are you currently looking for [specific product features or solutions]?” 根据客户需求，提供针对性的产品推荐和解决方案，展示公司的专业能力和服务意识。
3.提供价值：分享行业内的最新动态、市场趋势和实用的解决方案，为客户提供有价值的信息，如 “Recently, there have been some new trends in the [industry name] industry. We have analyzed these trends and believe they may have an impact on your business. Here are some suggestions on how to adapt...” 邀请客户参加公司举办的线上研讨会、产品发布会等活动，增加客户对公司的关注度和参与度。
合作过当前没有订单的客户
1.回顾合作：向客户发送新年祝福和开工通知的同时，回顾过去合作的美好经历和取得的成果，如 “Dear [Previous Client's Name], As we start the new year, I can't help but look back on the great cooperation we had in the past. The [project name] we worked on together was a great success, and we really appreciate your trust and support.” 表达对过去合作的感谢，让客户感受到公司的感恩之情。
2.了解近况：询问客户目前的业务状况，是否有新的项目或需求，如 “How is your business going recently? Are there any new projects or plans that we can be a part of?” 展示公司对客户的持续关注，让客户感受到公司不仅仅是关注订单，更关心客户的业务发展。
3.提供优惠：为了吸引客户再次合作，可提供一些专属的优惠政策或特别的合作方案，如 “To show our sincerity for future cooperation, we are offering a special discount of [X]% on our products for you this time. Also, we can customize a cooperation plan according to your specific needs.” 突出优惠的时效性和独特性，激发客户的合作兴趣。
携手共进，外贸新程
新的一年，外贸的征程已然开启。这一路上，有机遇的曙光在前，也有挑战的荆棘丛生。但只要我们积极行动起来，与客户紧密携手，就没有跨不过的难关。让我们满怀信心与热情，为新一年的外贸业务全力以赴，创造更多的辉煌！ 期待大家在评论区分享自己的复工计划和目标，也欢迎转发这篇文章，让更多外贸人一起加油鼓劲！
